Swatch has unveiled its latest collaboration with British singer-songwriter Mika — the new Swatch Art Special.
Sporting a brightly colored tribal mask inspired by indigenous art from Mexico, Spain, Portugal and the Near East, the watch’s design centers around a fictional character called Mumu, who lives in a fantastical world full of mysterious signs, symbols, and creatures — including crowned frogs, birds, and butterflies.
Called the Mumu-Cucurrucucu, the watch features a luxuriously engraved, gold-colored dial with bright, geometric designs on the front and back of the silicone strap. Conceived together with his sister Yasmine — the duo have been working together for the past 10 years to create artworks in their London studio — it follows Mika’s first creation for Swatch, the Kukulakuku, in 2013.
“Working with Swatch was seriously fun,” says Mika, whose real name is Michael Holbrook Penniman, Jr.. “So much of what we do is about telling stories, and the new watch is stuffed full of things that have a huge story behind them. They’re meant to provoke curiosity, so that it becomes not just a watch but a strange, mystical object.”
The Mumu-Cucurrucucu dropped on May 20 in Lisbon, Portugal at the start of Mika’s current concert tour, and is now available worldwide. It is available in limited quantities in stores worldwide, as well as online.
— Michelle Tay