Jonathan Saunders Named DVF Chief Creative Officer

Jonathan Saunders (C) Patrick McMullan

Jonathan Saunders (C) Patrick McMullan

Jonathan Saunders, the Scottish fashion designer renowned for his fearless use of color and prints, has been named chief creative officer at Diane von Furstenberg effective immediately, the label famed for its wrap dresses, the company announced May 16.

He replaces Michael Herz, who joined DVF in 2014 as artistic director and spent a little more than two years at the company, but his role is a newly created one.

Saunders, 38, who shuttered his 12-year-old self-eponymous label in December, will oversee the creative direction of the DVF brand and report to CEO Paolo Riva, who joined the company last year.

“Jonathan’s extraordinary passion for colors and prints, his effortless designs, and his desire to make women feel beautiful make him the perfect creative force to lead DVF into the future,” Von Furstenberg said in a statement. “I could not have found a cooler, more intelligent designer and I cannot wait to watch him shine as our chief creative officer.”

For Saunders’ part, he said, “The spirit with which this brand was founded is incredibly relevant today. I am thrilled to be part of its next chapter. Diane has a unique ability to deeply connect with women, and I am excited to be working with Paolo on the future of the brand.”

— Michelle Tay