Possibly the world’s best-loved outdoor sandal, Teva’s Original Universal, has launched the third edition of its Artist Series collection.
Tapping graphic designer Emily Hoy, textile artist Leah Duncan, and multi-disciplinary creators Jolby & Friends, Teva’s Artist Series sandals feature colorful footbeds and uppers that are inspired by Native American art, the Texas desert, and an abstract urbanscape, respectively.
“A huge canvas is easy,” said Josh Kenyon, one half of the Portland, Oregon-based design studio Jolby & Friends. “We loved the challenge of telling a visual story on a thin strip of material. It encouraged us to explore different patterns, and not to settle on something that we just knew how to do.”
Erika Gabrielli, Marketing Director at Teva, said: “By working with three artists who both embody and were inspired by the Teva ethos, we are continuing to honor the expressive minds that bring product to life through visionary design…. [while demonstrating] our long-standing belief that living life on your own terms is an adventure category of its own, and that true artistic creativity can be found in the most unexpected places.”
The spring 2016 Artist Series collection is available at Teva.com for $60. Ten percent of all sales of the collection from now till April 19, 2017, or a maximum guaranteed donation of $25,000, will be donated to P.S. Arts to support and fund arts education in underserved public school and communities.
— Michelle Tay