At just 28, Dutch designer Iris van Herpen has established herself as one of the most innovative names in haute couture. While her boundary-shattering clothing has only been known and accessible by a few, the designer is ready to stretch her wings with a new ready-to-wear line.
The new line will focus on pattern over extravagant shapes, with the first collection inspired by fractal geometry and the artist Bruno Ernst, the designer told WWD. “In the haute couture, you’re much more transforming the body. In the ready-to-wear, you’re much more going to try to flow, or to conform to the body, because you want to be comfortable in it all day,” she said. And while not as exclusive as couture, it won’t exactly be readily available either, with prices ranging from about $775 for knitwear to $7,000 for dresses.
For the campaign, van Herpen has found an equally iconoclastic muse in the Canadian singer Claire Boucher, better known as Grimes, who wears sculptural dresses and an elaborately laced-up leather jacket in the images. In addition, van Herpen has called on United Nude to create a line of shoes. She hopes handbags will soon follow.
Though her label is just five years old, van Herpen’s transformative creations have won high-wattage fans including Björk and the stylist Jacob K, who put Marion Cotillard in an elaborate and rather dark couture creation for one of the best editorials of 2012. She’s even attracted attention from the tech world for her experiments with 3-D printing.
Van Herpen’s spring 2013 haute couture collection will be presented on Monday, January 21, in Paris.
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Images: Spring/Summer 2012 Haute Couture, Paris by Francois Guillot/AFP/Getty Images; Spring/Summer 2012 at Berlin Fashion Week, Gareth Cattermole/Getty Images for IMG