Fred Perry Celebrates 60 Years, Calls In 60 Friends

The Fred Perry brand just turned 60, and to celebrate, the iconic British label called on 60 of its closest, coolest friends to customize its signature 1952 polo.

No stranger to collaborations, Fred Perry has partnered with an all-star cast of international fans, with representatives from the worlds of fashion, art, music, and more having their way with the Perry’s famous laurel wreath logo. The results range from the minimal (like the submissions from musician Damon Albarn, who simply added a six next to the logo), to the cheeky (i-D magazine’s 3-D pins, designer Peter Jensen’s shrink-wrapped shirt, and ad agency Mother’s splatter-paint print), to the conceptual (designer Christopher Rawburn’s stuffed bunny and artist Michael Lau’s shirt-free wire outline).

Our favorites, fittingly, are the designer remixes, including Wood Wood’s orderly circles, Karen Walker’s playful satellites, Sister by Sibling’s pom-pom fringed dress, and the patchwork piece from repeat Perry collaborator Raf Simons. Other highlights of the more out-there variety include Indonesian music maven Anton Wirjono‘s trash-bag fringe and Japanese artist Hiroko Takahashi‘s neon yellow cape (above left and right, respectively).

On January 26, the first 25 shirts will go on display at London’s Dover Street Market, before traveling to I.T. Beijing Market and Dover Street Market Ginza in April. Later this year, all 60 will be auctioned to support the Amy Winehouse Foundation.

The complete collection can be seen at the brand’s 60 Years Gallery. Happy Birthday, Fred!

–Heather Corcoran

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Image: Shirts by Anton Wirjono and Hiroko Takahashi, Courtesy of Fred Perry