The Spring/Summer 2013 campaign for Chanel is one of the latest to launch, and like some of the others we’ve seen this season, it’s a quieter message for the brand. But that doesn’t mean it hasn’t caused a lot of chatter.
Shot in late October by Karl Lagerfeld in New York, the minimalist ads cast veteran model Stella Tennant against newcomers Yumi Lambert and Ondria Hardin. On the set, the trio lounge around a sparse, tatami mat-lined room, and there’s even an appearance of a toned-down version of one of the season’s much-discussed hoop bags.
The hiring of Hardin proved a controversial decision, as the model was rumored to be only 15 at the time. But the always-opinionated Lagerfeld didn’t let that bother him. “She doesn’t look 15,” the designer told WWD. “She looks 18 or 19.” (For what it’s worth, the Japanese-Belgian Lambert is just 16.)
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Image Courtesy of Chanel