French label Cacharel was scheduled to open Paris Fashion Week this February, but the brand has pulled out with little more than a month to spare. Instead, designers Ling Liu and Dawei Sun will host a showroom presentation on January 15, the latest step in a major reimagining of the brand under new CEO (and former Céline exec) Richard Alibert.
The plan will pit Cacharel — and the house’s floaty, flirty Liberty-print dresses and gamine staples with a French accent — against contemporary brands, like the ascendant Sandro and Maje. It will focus, first, on the domestic French market, with the goal set to reopen a Paris flagship and restore the brand to the glory of its 1960s heyday. The label will also be known under a new name: Cacharel Paris, taking a cue from another recent reinvention, perhaps.
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