Versace’s Spring Campaign of Mythological Proportions


If Donatella Versace‘s Spring/Summer 2013 collection felt a little looser and a bit more relaxed, its campaign has all the Southern Italian glamour we’ve come to expect from the label. The new ads star some of the world’s most heavenly bodies in an Olympian tableau shot by Mert and Marcus. Set against a dramatic night sky, the pictures feature Kate Moss looking every inch the goddess in a persimmon minidress, Joan Smalls working a pair of lingerie-lace inspired pants, and Daria Werbowy staring off into the distance, covered only by a layered, coin-and-chain necklace and the face of a male model.

“To have three glamorous and iconic women like Kate, Daria, and Joan in one campaign is not an easy feat,” Versace said. “Mert and Marcus really outdid themselves, each image is composed like a work of art.”

Adding to the campaign’s eye-candy quality are male models Edward Wilding, Kacey Carring, and Veit Couturier, who play the supporting roles, all oiled up and dressed down in the label’s louche offerings for spring: gladiator sandals, embellished briefs, and oversized gold chains.

–Heather Corcoran

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Images Courtesy of Versace