The Latest Deal on Yoox.com: Francesco Vezzoli

It’s no secret that Francesco Vezzoli has a fascination with celebrity — this is the artist who once filmed a trailer for a movie he never intended to make starring Gore Vidal, Milla Jovovich, Benicio Del Toro, and Courtney Love. His latest effort has him helping a good cause, and this time it’s his own image that he’s selling.

Vezzoli has partnered with Italian luxury e-tailer Yoox.com to release his first-ever multiple — a series of framed photographs of himself — in an effort to raise money for Fondo Ambiente Italiano (the Italian National Trust) for the reconstruction of the earthquake-damaged town hall of Finale Emilia. Collaborating with the store isn’t a stretch for the artist. Earlier this year he teamed up with Prada to create a 24-hour-only museum in Paris.

Titled “Con Amore, Francesco Vezzoli (Francesco by Francesco)”, the series portrays the artist as an Old Hollywood movie idol in a black-and-white photograph by the legendary Francesco Scavullo. Embroidered tears run down his face and a hot pink autograph scrawls across it. Each piece of the edition of 399 is priced, appropriately, at $399. The only difference between this and his usual work, which has sold for over a quarter million? The embroidery was done by machine, not by hand. “My hands are tired of doing needlework,” Vezzoli told W magazine.

–Heather Corcoran

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