Tokyo’s scenesters were transported to Stockholm Thursday night, without ever leaving the upscale Aoyama district, for the opening of Acne Studios’ first-ever Japanese flagship.
“For our first store in Asia, we wanted to bring a piece of Sweden to Tokyo,” creative director Jonny Johansson said in a statement. So his team built a “little Swedish home” in the designer-studded hood. The three-story shop — a partnership with Japanese fashion company Tomorrowland — will stock Acne’s ready-to-wear, denim, and accessories for both women and men, in an airy concrete space designed with a collage-like mélange of wood, stone, and transparent partitions. The space has “a sort of sexy Swedish” feel, Johansson said.
The city’s glitterati, and jet-setters like Nicola Formichetti and fashion editor Tiffany Godoy, packed in to toast the store’s unveiling with Absolut cocktails. And if the shop’s design was meant to be homey, the night’s next stop only intensified the vibe — a full-on house party ensued, where fashion circuit favorites Mademoiselle Yulia, Baby Mary of Faline Tokyo, Verbal of Ambush Design, and Joe from the blog Tokyo Dandy headed to the Tomorrowland guesthouse for a traditional Santa Lucia Fest — complete with candles, evergreen boughs, and a Scandinavian buffet. As the hours wore on, partygoers took to the microphone while the crowd danced-danced-danced through the silver-streemed dawn.
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Images Courtesy of Acne