With his touring retrospective drawing crowds around the world, Jean Paul Gaultier is having a major moment. The legendary designer made a splash for spring with his over-the-top homage to the 1980s, and now he’s adding a streetwear line for men and women to an empire that already includes ready-to-wear, couture, fragrances, children’s clothing, and even a Diet Coke can.
Soon, mere mortals will have access to Gaultier’s signature nautical stripes and outré French rocker style thanks to a new licensing and production deal with Italian manufacturer Ittierre SpA. (The company will also take over production of his menswear line with the autumn/winter 2013-14 collection.) The new, yet-unnamed line with debut in spring 2014 with a collection related to the designer’s personal style. According to WWD, the line will debut at 500 locations, with a focus on Italy and Asia.
Though Gaultier’s name is inextricably linked to couture, it’s not the first time the designer has gone mass in his 37-year-career — he first launched Junior Gaultier in 1988, followed by Gaultier Jeans (later Jeans Paul Gaultier) in 1992 and Gaultier Puissance 2 (Gaultier to the Power of 2) in 2006. Ittierre has created lines for Gianni Versace, Roberto Cavalli, and Dole & Gabbana.
Image: Jacopo Raule/Getty Images