Marc Jacobs Retaliates Against Graffiti Artist by Selling T-Shirt With His Piece for $689

On Monday night, graffiti artist Kidult vandalized the Marc Jacobs Mercer Street store by spray painting the word “art” across the front in hot pink lettering. Now, Marc Jacobs is getting back at Kidult by hawking Pepto-Bismol pink “Art by Art Jacobs” t-shirts for a mere $689 — $680 signed by the artist, reports the Cut, who discovered a Tweet by Marc Jacobs Intl making the announcement, complete with a photograph of the ridiculously-priced item.

And it looks like the battle is on! Kidult quipped back at the Tweet, “@MarcJacobsIntl … ??? LET’S PLAY, but we don’t play the same rules!” We wonder what Kidult with come up next — and if this is a real feud, or just a creativepublicity stunt.