“Libeskind plunges headlong into the world of wellness with Flow,” enthuses Jacuzzi, although it looks a bit too shallow to try that at home.
Following its spring debut in Milan, Daniel Libeskind’s Flow Jacuzzi made its U.K. debut last week at Tent London. While Jacuzzi makes an attempt to sell the form’s similarities to “Roman thermal baths” and “eccentric Baroque cisterns, ” it’s classic Libeskind through and through. The “juxtaposition of two classic geometries,” a.k.a. a circular base and square-ish deck, serve to create the emerging hallmarks of his industrial design: rotated volumes and sharp edges, both of which you can see here. But while the illusion of torque makes sense as a reference to the swirling water (and hydromassage technology!), those hazardous corners don’t quite put us at ease. But are we surprised? Not in the least. Jacuzzi’s hallmark selling point, “sensory pleasure,” isn’t something we’d typically equate with Libeskind. Watch an ARTINFO video profile of the guy HERE.