Tyler Green
Art-focused Journalism by Tyler Green

Tyler Green Modern Art Notes

LOL: YouTube offers Gugg wall space “alongside Picasso”

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The Guggenheim’s arrangement with Google subsidiary YouTube is the gift that keeps on giving. First, the museum won’t deny that Google is paying for wall space in the museum and the use of the museum’s curatorial staff. (No word on whether Gugg staff will be required to wear Armani at the press conference or show up on motorcycles.) Next, a PR firm affiliated with the Google-Guggenheim project keeps sending out wince+chuckle-inducing press releases. Here’s a line from the latest, from PR firm Red Consultancy:

To date more than 8,600 videos from 69 countries have been submitted by artists who aspire to have their work displayed alongside Picasso and van Gogh as part of  YouTube Play, a biennial of creative video.

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Comments

  1. Seattle Art Museum SAM has an amazing cafe and bar featuring local organic and sustainably harvested foods and organic vodka etc. I have been to both MoMa in NYC and SAM and there is absolutely no comparison, SAM’s experience beats MoMa hands down. Bigger is not always better and if you are looking for an intimate, personal experience with the art you view then SAM in Seattle is your place. Trust me!

  2. by Bunk Moreland

    Is laughing at a PR firm’s slightly sensational press release really that news worthy?

    The comparisons to Armani and BMW are completely off. YouTube is not providing or suggesting content for this exhibition. They are simply the platform for people to submit work. In the past 10 years, it’s probably reasonable to say a majority of the exhibitions mounted at the Guggenheim have been of very high quality. So why insinuate that the staff there are incapable of separating curatorial decisions with business ones?

    What’s most surprising about your continuous interest in the matter though is that you have completely ignored the bigger story that a museum is addressing art making and the public through new technologies and media. I think it’s really interesting that an institution of the Guggenheim’s stature is recognizing that modes of art production are always evolving, they are seeking ways to critically look at these new trends, and they are engaging the art-making public to shape their research.

    Whether or not the exhibition is successful is to be seen of course, but I just find it really odd that someone who makes their living through the internet has not expressed at least mild curiosity about what the museum is attempting here.

  3. I thank Bunk Moreland for his thoughtful comments above. I don’t understand why Jan Boma’s comment about museum cafes — so off topic — was even left/allowed on this blog.

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