Tyler Green
Art-focused Journalism by Tyler Green

Tyler Green Modern Art Notes

Archive for August, 2009

Weekend roundup

While I was off-blog last week, a major, must-read institutional story broke: Steven Litt of the Cleveland Plain Dealer reported that the Cleveland Museum of Art wants court permission to use endowment income and trust fund income restricted for the purchase of art to pay for building construction. The museum has applied to an Ohio court for permission in advance of a December board decision about whether the plan is a good one. (The jaw-dropping mid-story kicker: “[T]he museum’s specific circumstances are apparently unique in Ohio law.
The only precedent came in 1955, when the county probate court granted
the museum permission to use income from art-purchase funds to build an
expansion completed in 1958 (since demolished).” You know, so long as it worked out well the last time they did it…)

Director Timothy Rub, who is soon to leave Cleveland for Philadelphia, told the Plain Dealer that he was on board with the plan and that it violated no AAMD rules. (Of course, as we’ve seen time and time again member directors may violate AAMD rules with impunity and AAMD will do nothing until long after the fact — and then it only shrugs.)

  • Diane Haithman of the LAT tells us the latest reason Allan Sekula is smiling;
  • Also in the LAT, David Pagel on the Center for Land Use Interpretation and helipads!;
  • The St. Louis Beacon’s Kristen Hare advances this past weekend’s two-day reading of Ovid’s Metamorphoses at the Pulitzer. I was one of the readers and I’ll tell you about it tomorrow. (Fortunately for me, you can neither see nor hear me…);
  • Holland Cotter reviews one of the most-anticipated shows of the season, a Philly Museum show on the last Duchamp;
  • Douglas Britt loves that the Menil Collection can be wonderfully weird. (Is that a finger or, er, uh…);
  • In the Village Voice, Martha Schwendener considers Black Panther Emory Douglas; and
  • The Stranger’s Jen Graves explains spite houses-as-art, kinda.

Back next week

I’m on travel for the rest of this week. Follow me here for Tweets from the road.

Weekend roundup

On one hand, it’s good see the New York Times doing probative art journalism. There’s much thoughtful reportage in Robin Pogrebin’s Sunday piece on museums offering themselves to corporations. In particular, my jaw dropped at the Bank of
America’s contention that art museums that obey the law and that follow state and
federal tax-exemption rules are ’snobs.’ (Maybe that kind of thinking
explains why we taxpayers are bailing out all those banks…)

On the other hand, when the Museum of Modern Art likely enhanced the value of a corporate art collection by showing it in galleries that should have been given to the museum’s distinguished curators for a legitimate, scholarly presentation, all while accepting as a gift some of the lesser art thus pseudo-legitimizing the corporate advertising display — I’m recalling the now-infamous UBS show that opened the ‘new’ MoMA — the NYT didn’t challenge the home team with a 2,100-word, section-leading, above-the-fold, Sunday story. I guess Atlanta’s famed Millennium Gate Museum was an easier target. Too bad: Would lesser museums such as Millennium Gate have tried such an outrageous breach if a major institution such as MoMA hadn’t already gotten away with it? (And why didn’t Pogrebin ask the relevant state attorneys general if they planned investigations of these kinds of the non-profit abuses spotlighted in the story?)

Also: There is an error in Pogrebin’s story that the Times should address. It involves the passage that deals with UBS and MoMA:

“What is crucial is curatorial independence,” said Glenn D. Lowry, the director of the Museum of Modern Art, “the ability of a curator to
make his or her own decisions about what would constitute an
exhibition.”

Mr. Lowry said his museum would show a corporate
collection only if the majority of what was on show was donated, as was
the case with the museum’s UBS show in 2005. “That’s our safeguard,” he
said. “We’ve had real input because it’s a gift to the museum. What’s
going to be displayed is not going back on the market.

Pogrebin’s use of Lowry’s quote seems to imply that MoMA had some kind of assurance that the art displayed in the UBS show would not go back on the market. That did not square with my memory. I emailed Lowry and he confirmed that there was no agreement between the museum and UBS, that UBS is free to sell any work that it owns and that MoMA exhibited in the 2005 show. (Lowry said that his remarks to Pogrebin were specifically about the works given to MoMA not going back on the market, not the works staying with UBS.) The Times should correct the story.

  • The LAT’s Suzanne Muchnic explains the stickiest, most complicated art restitution case imaginable — and after she’s done the whole thing somehow makes sense. The paintings in question: Cranach’s Adam and Eve at the Norton Simon.
  • In the St. Louis Post-Dispatch, David Bonetti explains how the Pulitzer will be bringing Ovid to the galleries (in voice, rather than with paint). The Pulitzer’s Ovid site is here.

The mystery of the Venetian gentleman, part four

CarianiBudapestLadyParapet.jpgContinued from here, here and here with National Gallery of Art curator David Alan Brown.

I think I first noticed Portrait of a Venetian Gentleman in the NGA’s collection galleries because of the rakish angle of the sitter’s head. It almost looked as if the painter was trying to paint the sitter both in profile — the form of portraiture that was en vogue for most of the 15th-century and in three-quarter profile, which replaced the profile in the last decades of the 15thC and early in the 16thC. The NGA’s Venetian Gentleman is believed to have been painted around 1510. Given that Brown had discussed nearly every possible detail about the painting except the head, I asked him about it.

“Yes,” Brown said. “It’s a clue as far as the attribution goes. As far as I’m concerned, the head is tilted back in a way that you get this particular reading of the expression…” Brown trailed off as he turned his head and tilted it back so as to mimic the pose of our mysterious Venetian. “So it’s a clue. But I don’t think the painter was trying to meld profiles with three-quarter poses. He was just painting the way he painted portraits during this period of his career — and that’s the key.”

Brown re-opened his manila folder and showed me several other paintings (several of which are reproduced here.) Then he pulled out a book and tapped the cover. “I believe it’s by Cariani,”
he said. “Look at the pose. There are many, many examples of this pose.”

WomanasStAgathaCariani.jpgCariani (1490-1547) painted in Venice and Bergamo during the years that Titian dominated Venice. Cariani seems likely to have trained with Bellini and later with Giorgione. His masterpiece may be a painting called A Concert (c.1518-20), which happens to be in the National Gallery of Art’s collection. It hangs about 20 yards from where Portrait of a Venetian Gentleman is installed now, in the NGA’s Tullio Lombardo exhibition.

Brown and I took turns looking from the reproductions back up at the Venetian gentleman. Brown opened a Cariani monograph and turned to some pre-selected pages. One of them was Cariani’s Lady Behind a Parapet [c.1510s, at top of post] from the Szepmuveszeti in Budapest. Another was Portrait of a Young Girl as St. Agatha from the National Gallery of Scotland in Edinburgh [1516-17, above right].  In both portraits a girl is painted in three-quarter profile, with her nose bisecting her right eye, just as the Venetian gentleman is. The girl in the Scotland painting also seems to be painted as if from below, as if her head were slightly tossed back, just like the sitter in the NGA painting.

Brown pointed to two other Cariani portraits that featured the heads tossed back at an angle: Lute Player [1515-16, below] at the Musee des Beaux-Arts in Strasbourg and La Schiavona (1520) at the Pinacoteca dell’Accademia Carrara-Bergamo. It was a pose that Cariani didn’t restrict to portraits, either. Two figures in Cariani’s Four Courtesans (c1519), which is in a private collection in Bergamo, feature the pose as does a Virgin Entrhoned with Angels and Saints at the Pinacoteca di Brera in Milan as well as the central figure in the NGA’s own Cariani, A Concert [at bottom].

CarianiLutePlayerStrasbourg.jpg“What this tells you is that if all these different people have the same expression, it’s not an expression that’s proper to them, it’s one that’s been imposed on them by the artist,” Brown said, tapping one of the pages of a Cariani monograph for emphasis. “They may have been quite surprised. The man who was portrayed here at the National Gallery may have been mild-mannered and surprised to see himself presented here in this way. I think that’s true of a lot of these early 16thC portraits where this gloss was put over them. The fact that it’s used for women even shows that it’s something the artist is imposing on the sitter.

“I think that we have to beware of assuming that the sitter was an angry soldier or a greedy merchant based on the facial of expression. I think it’s a fascinating case of attribution as interpretation.”

For good measure, Brown showed me that the Venetian gentleman’s mysterious clenched fist was ‘reprised’ in at least one other Cariani portrait, the fantastic picture of Francesco Albani (c.1517-20) at the National Gallery in London.

For now the National Gallery still officially lists the painting as a ‘Giorgione and Titian’ in its online catalogue and as a 16thC Venetian on its wall-plate. Brown says that he’s not quite ready to publish his new attribution — he’s busy with a lecture on Leonardo he’ll be delivering soon in Europe — but he expects that the painting will be listed as a Cariani when the NGA publishes its next Italian systematic catalogue.

CarianiAConcert.jpg“It’s not a sterile debate about who did a painting that’s 500-years-old,” Brown said. “It’s about how we look at paintings and how we read them and the kind of evidence we look for when we want to make statements about them and the difference in reading this evidence whether it’s a facial expression or the evidence of x-rays. It’s kind of our attempt to understand the signals or the messages that were put into this picture 500 years ago. It’s fraught with complications and difficulties — and yet there are strong human motivations behind it.

“We all know about the need to read people’s faces from caveman times onwards and also the desire for some kind of scientific proof. Our age in particular looks to science as the answer to all these things. Look at medical diagnosis, for example. That can depend on the reading of science. What the x-ray does or the CT scan — or whatever — provides you with is helpful, but it doesn’t in itself contain solutions These things always have to be read.”

The mystery of the Venetian gentleman, part three

VenetianHandXray.jpgContinued from here and here. When we left off yesterday, National Gallery of Art curator David Alan Brown was expressing skepticism that x-ray evidence and only x-ray evidence could demonstrate that Giorgione (or Titian) painted the NGA’s Portrait of a Venetian Gentleman.

Brown pulled two x-rays out of a manila folder, showed them to me and told me that x-ray-pioneering art historian Alan Burroughs had said that the underpaint as revealed on these x-rays identified Giorgione as the author of the painting. I didn’t see anything resembling underpaint but was afraid to appear too ignorant, so I kept my mouth shut. Later, when I re-read some passages from Brown’s 2006 exhibition catalogue Bellini, Giorgione, Titian and the Renaissance of Venetian Painting I realized that Brown might not have found any underpaint either. That’s probably why Brown skipped over my blank look and continued.

“So for a moment we have to double-back. In 1922, before Burroughs and his scientific x-ray studies, art historian Wilhelm Valentiner thought that this man was a merchant, that he was holding a moneybag in his closed fist, and that the building in the background of the painting was the Venetian headquarters of the German merchants group. Of course Valentiner thought it was a merchant: This painting belonged to Henry Goldman of Goldman Sachs so there was a tendency to read in. After all, Valentiner’s work was done in a catalogue of Goldman’s collection!

“Then when Burroughs did his x-ray, there seems to have been what was once a scroll in the fist of the sitter [above]. Somehow Burroughs disregarded that because below the fist was a triangular something. Burroughs thought it was a sword or a dagger or some such thing and decided that the sitter was a warrior.

“Because Burroughs ‘had science on his side,’ everyone decided the sitter was a warrior. Over and over the art historians write that the sitter here is a warrior, that he was holding a dagger, and so on. Furthermore, you’ve got a situation where, you see, the facial expression also fits very well with a warrior. For Burroughs this was a major discovery based on the evidence of the x-ray that he’d produced. It came out with the force of a revelation!

“Well, the problem is that they misread the x-ray. No one caught it and no one questioned it. The triangular thing they thought they saw is a wedge-shaped key in the stretcher. It’s not part of the paint, it’s on the back! It’s on the stretcher. So the x-ray shows you everything, it’s just that they read it wrong!

DresdenVenus.jpg“As it turned out, this use of x-ray and modern technology to reveal who the author of the picture actually was became such an article of faith that everyone afterward accepted this. We also know, for example, that the Dresden Venus [left] was started by Giorgione and finished by Titian, so it’s not that unheard of. But for Burroughs and for art historians coming after him, science in the form of x-rays proved that this attribution, which had been debated, could be resolved scientifically in favor of both artists.”

Brown paused long enough to shoot me a look indicating he thought little of this kind of baby-splitting.

“The history of the attribution or even the interpretation of the picture, which includes those phases, is very interesting in and of itself because it raises another basic question that has been discussed for a long time: To what degree can we read facial expressions in portraits?

“We assume it’s possible for the artist to grasp the sitter’s character when he’s painting him or her and then to also communicate that in his work. Then, as the third stage, we think that we viewers, 500 years later, can get the artist’s message. I think you’d agree that is a pretty tenuous thread, for that to hold up or mean the same thing over the centuries. But the conviction we’re able to do this is so strong that people look at the portrait and think they know what the painting means.”

PortraitVenetianGentlemanNGA.jpgI shifted on our bench because… yeah, I’d done that as soon as Brown and I had sat down in front of the painting. I’d referred to the arched eyebrow, to the clenched fist — OK, the apparently clenched fist — and I’d assumed they all meant something about the sitter. Worse, I think I communicated such to Brown, who was willing to acknowledge my human discomfort more than he was willing to acknowledge the expression-in-oil.

“You said it was a striking picture and that he looked assertive or defiant and that’s right. He does. Over the years I’ve collected some adjectives that people have used in the literature to describe the picture. I have 20 of them and they’re all different.”

Brown showed me his page of adjectives. Some of the better words were cruel, truculent, calculating and suspicious. Brown waved the piece of paper at the National Gallery’s portrait. “They all tend to focus on the kind of strong and somewhat negative expression,” he said. “Sure enough, that also was used for the attribution, because it was believed that Giorgione was the lyrical painter and Titian was more dynamic, that a dynamic painting such as this could only be a Titian.

“So you’ve got two things going on here: An interpretation of the sitter’s pose and expression, that is, a reading of the portrait, the portrait’s ‘psychology’ and what that tells you about the artist, and then you’ve got this attribution that used scientific evidence: the hands and the ears and then the x-rays. These things have come together in the literature in an absolutely fascinating way.

“What makes it so fascinating is that even scientific information — which you’d expect would be perfectly clear! — can be misinterpreted just the same way that the facial expression and the pose are. It’s all subject to a variety of interpretations. And those interpretations have been wrong because this isn’t a Giorgione and it isn’t a Titian!”

Tomorrow: Brown’s attribution.

The mystery of the Venetian gentleman, part two

TitianNatlGalleryUKBlue.jpgContinued from yesterday.

David Alan Brown, the National Gallery of Art’s curator of Italian and Spanish painting, sat next to me on a bench, about 15 feet from the mysterious Portrait of a Venetian Gentleman. I wanted to know who had painted it and why Brown thought so. Brown, who has the beard and the professional-but-disheveled look one would expect of a curator of Renaissance art, wanted to start somewhere else.

“In a way, the story is more interesting than who the picture turns out to be by,” Brown said. “In fact this has to be one of the most interesting histories of any picture in the gallery in terms of who painted it.”

Brown opened a manila folder, pulled out four Xeroxed, stapled pages and pointed at the author: Vasari, the Italian painter and architect who is considered art’s first historian. “This is, I think, the kind of thing that lies behind this portrait,” Brown said, and pointed my eyes toward this passage, which suggests that questions about the NGA’s painting started at the beginning of the beginning of writing on Italian art, with Lives of the Artists:

Therefore, when Titian observed the method and style of Giorgione, he abandoned the style of Giovanni Bellini, although he had not followed it for long, and drew closer to Giorgione’s, imitating his works so well in such a short time that his paintings were sometimes mistaken and attributed to Giorgione, as we shall explain below…

… in the beginning, when he began to follow the style of Giorgione and was no more than 18 years of age, he painted the portrait of a gentleman friend of his from the Barberigo family that was considered very beautiful, because the skin tones resembled those of real flesh and the hairs were so well distinguished from the other that they could be counted, as could the stitches in a greatcoat of silver-sewn satin that he painted in the portrait; in short, the painting was so well considered and so carefully done that if Titian had not written his name in the dark background, it would have been taken for a painting by Giorgione.

I finished scanning the passage and looked up at the mysterious painting, trying to at least look like I was searching for something. “I’ve been curator here forever and so I have had years to look at these things, and this one never struck me as being by Giorgione and Titian,” Brown said, gesturing at the painting. “I thought it was an odd attribution because it’s certainly not the work of two hands that one can see. I didn’t also feel that either name was right.”

GiorgioneasDavid.jpgBrown flipped through some pages in the manila folder and held up a couple of Xeroxes of paintings. “These, I think, are the kinds of things that lay behind this portrait,” he said. “Look at Giorgione’s Self-portrait as David with the Head of Goliath, which has been cut down [at right] and Titian’s Man with a Blue Sleeve — with T.V. painted onto it [above].” Brown gestured at the National Gallery of Art’s painting as if to indicate that the similarities were self-evident, which they were. “The poles between which [our] picture gravitates are Giorgione and Titian and there’s no question that they lie behind it. But I don’t think either one is the author of the picture.”

Brown put down the Xeroxes and turned back to me. “For connoisseurs the holy grail is proof. The question is whether that proof is an illusion or reality, but connoisseurs have always dreamed of some objective way of demonstrating that a work of art is authentic or attributable.

“In the beginning of modern art history Giovanni Morelli and his disciples focused on morphological details like ears and hands as proof that a work was by a certain artist. Morelli was trained as a scientist [a medical doctor], so he studied comparative anatomy. He brought this sort of pseudo-scientific criteria to deciding questions of attribution. All of his followers, including Bernard Berenson, took this up with a vengeance. They went around re-attributing paintings like mad.

“This really proved to be a false dawn, you could say, because in the end the experts continued to disagree. People pointed out that other things were important in making attributions, things besides these minor details that Morelli based his system on.

“Then along came the scientific approach to attribution using technology. The pioneer in this field was Alan Burroughs ans his 1938 book is “Art Criticism from a Laboratory.” He published the very first x-ray of our painting. In adopting this new technology and applying it to works of art, Burroughs had to justify the use of the technology to the field. In other words, he had to come up with something new. So here it is: He decided the underpaint showed that our painting was begun by Giorgione and argued that what you see now was finished by Titian. That’s where the idea comes from that it’s by Giorgione and Titian. Because it was based on the scientific evidence.”

As Brown said that last part his head and shoulders waved back and forth a bit, as if to slightly mock the idea that The Scientific Evidence could — in and of itself — render the learned eye obsolete.

Tomorrow: The scientific evidence is one thing, reading it is another.

The mystery of the Venetian gentleman, SDMA edition

Groovy: The San Diego Museum of Art, which owns a terrific Giorgione, is also thinking about our Venetian mystery.

The mystery of the Venetian gentleman

PortraitVenetianGentlemanNGA.jpgThe painting, a portrait of a Venetian gentleman circa 1510, started as a Giorgione. Unless, of course, it wasn’t — in which case it started as a Titian.

The most prominent art historians on two continents have flip-flopped on the painting for the better part of the last 100 years: Bernard Berenson first called it a copy of a lost Giorgione and then said it was a Titian. Sir Herbert Cook and Wilhelm von Bode disagreed with both Berensons, calling it an authentic Giorgione. In case that wasn’t confusing enough, just after the turn of the last century an auction house sold it as a Licinio. That worked well enough for a time — the painting sold to George Kemp, 1st Baron Rochdale as such — but no one liked that attribution and the painting went back to being a Giorgione or a Titan and, when all else failed, to being a portrait begun by Giorgione and finished by Titian.

Today the painting, Portrait of a Venetian Gentleman (at left and here), is in the collection of the National Gallery of Art, which ‘officially’ lists it as a “Giorgione and Titian,” a stilted attribution which has pleased no one, not the least French museum director and scholar Michel Laclotte, who… exhibited the painting in 1993 as a Titian. Phew.

Uncertainty be damned: Portrait of a Venetian Gentleman is one of the NGA’s most striking Italian portraits. The sitter’s macho harumph! gaze and assertive posture, his clenched fist and the mysterious setting, effectively obscured by a bit of paint loss, raise plenty of questions: Why the clenched fist? What on earth is the man holding, a handkerchief? What does “VVO” mean? Why has the sitter tossed his head back in what could be defiance? What does the green-covered book or ledger indicate? Do any of these questions offer clues as to who might have made the painting?

While Portrait of a Venetian Gentleman is typically on view in the NGA’s collection galleries, for now the painting hangs in the NGA’s Tullio Lombardo exhibition. On a recent visit to the show I noticed that the museum had changed the painting’s title plate: ‘Giorgione and Titian’ was gone. The painter was newly (and obliquely) referenced as a 16th-century Venetian.

Museums are typically less-than-eager to share the details of what might be called unattributions — which this appeared to be — or to even show paintings that were once assigned to The Great Artist but were now believed to be by someone less significant. (The NGA, for example, has 68 works that are ‘related’ to or are ‘after’ Rembrandt, and few of them ever see John Russell Pope’s walls.) Given that Portrait of a Venetian Gentleman is such a well-known, frequently exhibited painting and that despite the unattribution it was on view, I emailed the NGA to see if someone might tell me what was going on with our Venetian gentleman.

I expected the museum’s press and curatorial offices to brush me off with a quick, ‘Come back later, we’re still researching it,’ which would have been perfectly understandable given the fuzzy new title plate and the painting’s history of attribution drama. I couldn’t have been more wrong. On a recent Thursday afternoon, NGA curator David Alan Brown agreed to meet me in front of the painting. I arrived ready to take a few notes. Brown arrived with folders, Xeroxes, photographs, x-rays and books, ready to tell a story. Over the next few days I’ll relay that story, which culminates with Brown identifying who he thinks is the real painter of Portrait of a Venetian Gentleman, an attribution which he thinks should settle the mystery once for all.

Continued in: part two, part three, part four.

Addressing the future of art journalism — if there is one

RethinkingJPEG.jpgToday is the deadline for submissions to the National Arts Journalism Program’s ‘National Summit on Arts Journalism,’ a competition that hopes to produce five arts journalism projects that can be presented before a live audience.

The project’s goal — to find new models for art journalism — is admirable: Art journalism is disappearing from American newspapers, alt-weeklies and magazines. I’d guesstimate that in recent years 60-75 percent of arts journalists have been downsized from the commercial media.

These cutbacks do not mean that cultural news is any less important to Americans or in America than it was 10 years ago. Journalism companies have cut jobs across all departments, from sports to investigative staff. Cultural coverage has been more directly impacted than, say, football coverage because most journalism companies have far more sports reporters than arts journalists.

The result of the retreat of art journalism from the traditional commercial media has been the intensifying ghettoization of cultural news and information: Whereas a reader of the Chicago Tribune once received cultural news in the context of and as a part of national and world events, today cultural issues and art are absent from broader progressive discussions. As arts journalism has fallen away, so too has the inclusion of the visual arts in the national dialogue. To be sure: Artists and visual arts leaders around America have a role to play in our nation’s affairs, roles that go beyond the art world, it’s just that those stories are told less now than ever before. (I’ve tried to make this a real focus of MAN’s coverage: Witness my recent examinations of artists who are addressing issues around torture and national responsibility for horrific crimes committed by a nation’s leaders.)

But however well-intentioned, the NAJP project is a lost opportunity. It fails to address significant recent developments and the realities of contemporary journalism, especially as they apply to niche topics such as art journalism. The competition guidelines indicate an apparent lack of analysis of the massive changes that have taken place in niche media in recent years and an unwillingness to be informed by recent scholarship or investigation into the present media landscape. (For starter-primers written to be accessible to those outside the field, I recommend recent work by Geneva Overholser and Clay Shirky.)

First, the NAJP project says that it is looking for commercially “sustainable” projects, that it is “looking for viability, both as a business and as a journalistic enterprise.” NAJP’s decision to focus on profit-generating models is the result of a misreading of the current media environment. Not even the wealthiest, smartest legacy-media companies have figured out how to be profitable in the fast-emerging digital-first environment. If mass media companies targeted toward the biggest audiences, corporations with enormous audience and advertiser reach (such as Time Inc., and the New York Times Co.) struggle with the current economic environment and the changes in the audience’s consumption of media, niche journalism organizations have little-to-no chance.

As a result, niche-media entrepeneurs have increasingly focused on non-profit models, and then on building innovative distribution mechanisms so as to ensure distribution outside their niche. For example: Grist magazine covers the environmental movement. The Pulitzer Center on Crisis Reporting enables high-level journalism about foreign affairs. Numerous new publications have sprung up to cover local news, which in today’s globalized media environment is a niche. Think-tank-journalism hybrids are proliferating, offering yet another model.

Furthermore, for the foreseeable future, it is not realistic to expect advertising and traditional, for-profit revenue models (such as those focused on subscribers) to sustain niche journalism. Grist is one of the oldest, best-established non-profit niche journalism outfits in America, yet only 8.4 percent of its revenue comes from advertising. (Grist’s experience is especially analogous to a potential art journalism non-profit given likely demographic similarities in the respective audiences.) NAJP’s insistence on for-profit projects at a time when for-profit cultural journalism is dying and as the non-profit model is both ascendant and the primary driver of journalism innovation is a fundamental mistake.

I also question NAJP’s decision to focus on ongoing or about-to-launch projects, which I think effectively limits innovation and fails to provide NAJP’s institutional backing to new ideas, to big ideas and to worthy innovators. (It is possible that NAJP’s backing isn’t significant — funders are in a better position to address that than I am.)

The shortcomings in NAJP’s approach are made evident when examining program applicants. Because NAJP didn’t define what counted as an eligible journalism project (journalists typically assume that everyone knows what they mean by ‘journalism’), many or most of the contestants simply are not journalism projects.

Few of the projects do or propose to do actual reporting of breaking news stories or important issues. (One submitted project even boasted that it redistributed press releases via a blog faster than anyone else, including the New York Times — as if that was journalism.) It’s discouraging that the overwhelming majority of the contestants treat art journalism as a mere Saturday-features-level discipline. Most focus on local exhibition reviews, implicitly failing to acknowledge or understand that there is more to art journalism than criticism. (Similarly: A newspaper that’s nothing but an editorial page has limited value.) Several of the submitted projects have no corrections policy or have demonstrated in the past that they are unwilling to correct their mistakes. A dedication to getting the facts right is fundamental to journalism.

While I am disappointed by NAJP’s approach and focus, I’m grateful that it’s provided an opportunity for a broader discussion of what art journalism should become. This is a topic I’ve been thinking about for a while, particularly since the magazine crash of late 2008. My thoughts are most fully presented in an 18-page white paper I’ve written and revised over the last several months. The paper lays out the current media landscape as it pertains to art journalism, examines the ways in which other niches have innovated and puts forward some suggestions for how the art world and art journalists can join the future. (I’m in the process of sharing it with potential funders and potential partners.) It’s available here. (Updated, 2010.)

Weekend roundup

  • In the LAT, Susan Emerling details how land art is receiving major attention this season in New Mexico.
  • Just wondering: Is a story about a literary agent a ‘books’ story? Is a story about a Sony Pictures marketer a ‘film’ story? Then why…
  • Roberta Smith visits Dove/O’Keeffe at the Clark Art Institute and declares a winner.
  • SMU’s Meadows Museums buys a really, really big Jaume Plensa.
  • In the Philly Inky, Ed Sozanski examines the Philly Museum’s secrets-revealing (or not?) Duchamp show.
  • Christopher Knight read Michael Gross’ history of the Met, Rogues Gallery, and found it to prefer superficial rope-line gawking to substantive engagement with the institution’s history.
  • Reminder: I’ll be giving away one copy of Provenance: How a Con Man and a Forger Rewrote the History of Modern Art via Twitter today. Follow me here. (Steven Levingston reviewed the book in the Washington Post.)