The Broad’s Crowds Are Minority-Majority

The Broad

The Broad has reported first-year attendance of about 820,000 visitors. Perhaps more notable are the demographics, youthful and minority-majority. The average age of visitors was 33 (which is young for an art museum). It’s said that 62 percent of Broad visitors “identify their ethnicity as other than Caucasian, compared with a national art museum average of 23 percent.” This approaches the demographics of Los Angeles (71 percent nonwhite)… albeit not those of the artists in the Broad collection (7 percent nonwhite).

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