You’ve probably heard about that guy who’s using Kickstarter to fund potato salad. I was reminded of him while reading a Los Angeles Downtown News article on the Old Bank District Museum that real estate developers Tom Gilmore and Jerri Perrone are planning for Fourth and Main. Gilmore puts the “early price tag” at $25-$35 million and foresees a nonprofit to raise that and “additional funds.”
The article doesn’t do much to explain why we need another contemporary art museum downtown, or to counter a perception of flakiness. It says the museum would focus on downtown L.A. artists. Gilmore “anticipates showing” Robert Reynolds and Tod Lychkoff. “This is going to be one wacky museum,” he says. He also describes it as a “non-museum museum.”
Don’t get me wrong: I like wacky non-museums. Alice Könitz’s Los Angeles Museum of Art is a star of the Hammer’s “Made in L.A. 2014.” Everybody loves the Museum of Jurassic Technology, the El Segundo Museum of Art, etc. But the Fourth and Main project is sounding more like a Kickstarter vanity museum, an idea its promoters are tossing out in the hope that viral mobs, or one kindly gazillionaire, will fund.
“Basically I’m just making potato salad,” runs Potato Salad Guy’s Kickstarter plea. “I haven’t decided what kind yet.” He asked for $10. So far he’s raised $50,053.
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