One L.A. museum is bucking the free-admission trend and has effectively doubled its admission. The Museum of Tolerance has just opened a 9,000-square foot Anne Frank exhibit, coyly titled “Anne.” Though it’s a permanent installation, it requires a separate ticket of $15.50 for adults, on top of the MOT admission of $15.50. That means the cost of seeing the whole museum is now $31.00, the most of any such institution in Los Angeles. In fact, I’m not aware of any American museum that charges more. (If you know of a more expensive one, post a comment.)
Anne Frank is blockbuster material? Maybe, but the MOT exhibit isn’t the real thing. Frank’s diary, despite being shown in a glass bunker, is merely an authorized facsimile. There is a theatrical evocation of her secret annex, which remains in Amsterdam, of course. Other than that, not many authentic Frank artifacts exist, anywhere.
The fakery may not matter to MOT’s core audience of school field trips. Neither will that staggering admission, in many cases, as a grant program gets school groups in for free. But note that an unaccompanied student with ID would still pay $12.50 for “Anne” and $11.50 general admission, for a total of $24. Seniors would pay $26. What’s the point of that?