This fall, Museo Jumex in Mexico City, in collaboration with the Museo de Arte Latinoamericano de Buenos Aires (MALBA ), will host the first retrospective in Latin America of the Canadian artist collective, General Idea. Titled “General Idea: Broken Time,” the retrospective is set to open October 27 and run through February 12, 2017.
General Idea were founded in 1967 by three Canadian artists: AA Bronson (b. Michael Tims,), Felix Partz (b. Ronald Gabe) and Jorge Zontal (b. Slobodan Saia-Levi). Throughout, their 25-year-long career, the group worked across a wide array of media, including performance, video, photography, and installation art, to examine such issues as sexuality and race, commerce and advertising, the AIDS epidemic, and the mythology of the group itself.
The group’s dynamic career came to a sad end in 1994, when both Partz and Zontal died of aids-related issues.
Curated by Agustín Pérez Rubio, the director of the MALBA in Argentia, “General Idea: Broken Time,” will bring together more than 120 works by the group from the entirety of their career. The exhibition will explore the chronology of the group, from their first collaborative pieces in the last 60s and 70s, to their last works in the early 90s.
According to a press release, the show will focus on the “concept of the alteration of time, the ephemeral and the creation of a myth through the Collective’s relationship with advertising, design, fashion, beauty pageants and mass media.”
— Taylor Dafoe (@tddafoe)