Lest Apple’s trademark “there’s an app for that” promise forego the high-end art auction, Sotheby’s and Artsy have come together to launch an online-only sale — bids for which will come, yes, through an iPad and iPhone app, as well as Artsy’s website. Fittingly, the auction will focus on artists who take technology as inspiration and/or incorporate it into their practice (the companies are currently seeking works by Richard Prince, Cory Arcangel, and Jeff Elrod). All works included will feature a maximum estimate of $50,000.
“Sotheby’s is passionate about innovation, leveraging data and technology, and experimenting with new platforms and ways of growing our business,” said David Goodman, Sotheby’s executive vice president of digital development and marketing, in a statement. (See also: the auction house’s partnership with eBay, which began in October of last year.)
“Bringing leading auction houses onto Artsy is a natural extension of our platform,” Artsy president and COO Sebastian Cwilich added.
— Anneliese Cooper (@DawnDavenport)
(Photo: Employees taking phone calls during a Sotheby’s auction; PATRICK KOVARIK/AFP/Getty Images)