Fashion Moment at Frieze: Pia Camil’s Ponchos Draw Crowds

Pia Camil Frieze Ponchos

“Please try to wear them in the fair — that’s the whole point!” So goes the rallying cry of an assistant to artist Pia Camil as he walked up and down the long line of fairgoers (in this reporter’s estimate, some 100 people were queued up at 3 p.m.) who had gathered dutifully by a clothing rack near the north entrance of the Frieze tent.

Frieze Poncho Line

For one of the fair’s Projects, Camil created 800 “habitable paintings,” titled “Wearing — Watching” — patchwork ponchos in all patterns and hues — which are free to visitors, first come first serve (the pieces will be handed out at 12 p.m. and 3 p.m. each day). The artist herself, decked out in a particularly flashy neon number, stood by to photograph the best ensembles.

— Anneliese Cooper (@DawnDavenport)