With newly appointed director Helen Toomer at the helm, PULSE Contemporary Art Fair’s New York iteration is undergoing a makeover for its 2014 edition from May 8 to 11 during Frieze week. Among these changes is a slimmed down exhibitor list, new rules for the PULSE prize, and a new section curated by Toomer herself.
While last year, PULSE showed 62 galleries on two floors, this year they plan to include approximately 50 exhibitors on a single level of the Metropolitan Pavilion. Putting the fair on one floor means its IMPULSE section will be integrated into the main fair. IMPULSE will no longer have a solo presentation requirement, but will include young galleries or galleries that have never shown at the fair before.
Additionally, PULSE plans to add a special section curated by Toomer called POINTS. For this, she will draw on alternative spaces and non-profit organizations for a special exhibition.
Another alteration is that this year’s PULSE prize will not just recognize an artist from the IMPULSE section, but expand to consider those showing in the main fair and the POINTS portion. The jury who will select the winner has not yet been announced.
”I am very excited about the changes that we are making to the look, feel, and energy of the fair. I have redesigned the landscape and scaled down the physicality of PULSE New York so the audience has a chance to really engage, re-contextualize, and not be overwhelmed by what is in front of them,” Toomer said in a press release. “This upcoming edition in New York presents an opportunity to reinvigorate PULSE’s foundation of quality and discovery, characteristics that were established nearly 10 years ago.”
— Ashton Cooper (ashton_cooper)