Helen Toomer To Helm PULSE Art Fair

Helen Toomer, who had been the director of the Collective Design Fair and, before that, operated the gallery Toomer Labzda on the Lower East Side, will be the new director of the PULSE Contemporary Art Fair, which runs every year in May concurrent Frieze New York and in December during Art Basel Miami Beach. “Over the years when I worked with PULSE I had all these great relationships with these galleries, which is really fulfilling and which is what I’m looking forward to getting back to doing,” Toomer told ARTINFO. “I need to be focused on how to lead PULSE in a new direction, and that’s going to be speaking with new, young galleries, and getting involved in their program, and also talking to some of the galleries who were at PULSE in the early years.”

“As someone who’s had a gallery,” Toomer said, “I totally empathize with and understand what galleries go through.”

Prior to running a gallery and leading the Collective fair, Toomer worked for Ramsay Fairs — organizer of the Affordable Art Fair, among others — in London and New York. She begins her gig at PULSE on January 27.

“This will be the 10th year in Miami, so I would love to be able to bring some of those galleries back and celebrate the fairs of past ten years, and revitalize the brand,” she added. “There are definitely going to be some changes, but also some nods to the fair’s founding. The foundations are strong in this fair; it’s been going 10 years and there’s a great team, and I’m going to building around that.”

PULSE New York will run May 8-11, 2014.

— Benjamin Sutton (@bhsutton)

(Photo courtesy Helen Toomer.)