Roy Lichtenstein‘s “Seductive Girl” (1996, above), one of the highlights of Christie’s post war and contemporary art evening sale on November 12, will get its own special preview at Tumblr‘s headquarters on Wednesday, November 6. This will be the first time the auction house has held an event chez Tumblr. The preview of the late Lichtenstein nude, a work that signaled his return to his comic heroines of the 1960s — which is estimated to take in $22-28 million — will be open to Tumblr employees as well as Tumblr bloggers who generally write about art, culture, and design. Christie’s specialist Saara Pritchard will be on site to discuss the work and hold a Q&A.
Starting at 10 am EST, the event will be livestreamed for those in Christie’s larger social community. If you have questions for Pritchard, you can submit them online through Christie’s Tumblr page as well as the auction house’s other social platforms, and she may answer them live. (Information about the livestream will be available here at a later time.)
Since early 2012, Christie’s has used its Tumblr account to promote upcoming auctions, but it’s not the only auction house to have realized the importance of social media. Last month, Phillips collaborated with Tumblr to hold “Paddles On,” the first ever auction of digital art.
— Rozalia Jovanovic
(Photo: Roy Lichtenstein (1923-1997), Seductive Girl, oil and Magna on canvas, 50 x 72 in. (127 x 182.8 cm.). Painted in 1996. Courtesy Christie’s.)