As part of its presentation of “Richard Artschwager!,” the recently-deceased conceptualist’s major retrospective which ran at the Whitney Museum earlier this year, Los Angeles’s Hammer Museum has deployed the artist’s trademark “blpds” — small, pill-shaped marks scattered about the cityscape — both in L.A. and in Las Vegas, with a little help from the Los Angeles Nomadic Division (or LAND) and the Cosmopolitan hotel and casino.
The “blps” have been installed at locations around L.A. selected by LAND director and curator Shamim M. Momin, as well as at the Cosmopolitan, spawning a contest. If you spot a “blp” and tweet it or post it on Instagram with the corresponding city’s hashtag — #blpla or #blplv — you will be eligible to win one of three prize packages, each of which includes a two-night stay at the Cosmopolitan, a one-year LAND membership, and a “Richard Artschwager!” catalogue and tote bag.
Luckily for you, there’s a handy map available on the BLP.LA website detailing in somewhat general terms where the “blps” are distributed, including a whopping seven at the Hammer Museum, 11 in Venice and Santa Monica, and three in Las Vegas. Particularly scenic sites include the L.A. County Fire Department Lifeguard Headquarters (above), the Santa Monica Pier (at top), and the Annenberg Community Beach House (below).
“Richard Artschwager!” continues at the Hammer Museum through September 1.
— Benjamin Sutton
(Images courtesy the Hammer Museum.)