Marina Abramovic Launches Kickstarter Campaign to Raise $600k for Her Institute


On Friday performance artist and Jay Z collaborator Marina Abramovic launched a Kickstarter campaign to raise $600,000 to help build her Marina Abramovic Institute (MAI) in Hudson, New York. The campaign, which as of this writing has more than 60 backers signed on to contribute more than $6,000, is looking to put a dent in the $20 million project, which involves the restoration and transformation of Hudson’s former municipal theater into the OMA-designed performance and education complex. Some choice rewards, from an 8-bit video game version of the MAI by Pippin Barr to a webcam session with Abramovic, are being offered to backers.

The most perplexing reward for contributors, however, comes at the $10,000 or more level: “Marina will do nothing. You will do nothing. You will not be publicly acknowledged.” Seems a little harsh. On the other hand, if you pledge $1,000, Abramovic will perform her “Abramovic Method eye gazing exercise” in a live, one-on-one webcam session.

The campaign aims to cover the Institute’s design process, as well as the development of “early MAI programming, office operations, and schematic designs of architectural elements, including building structure, lighting, acoustics,” according to the Kickstarter page.

The more budget-conscious backer can contribute $10 and have a “virtual brick” inscribed with his or her name.

Watch Abramovic’s Kickstarter campaign video:

Note: We can’t help but share the amusing fact that Friday’s press release announcing the MAI Kickstarter campaign closed with the following note: “NOTE: Marina Abramovic is fine with spelling her last name with or without the accented ‘c,’ although in her native Serbian, the ‘c’ is accented.” Duly noted.

— Benjamin Sutton

(Photo via Marina Abramovic Institute/Facebook.)