New Tumblr Crowd-Sources Wacky Solutions to the MoMA-Folk Art Museum Building Battle


The Museum of Modern Art‘s decision to level the former American Folk Art Museum building on 53rd Street that it acquired from the ailing institution in 2011 hasn’t gone over particularly well, prompting Billie Tsien of Tod Williams and Billie Tsien Architects, its designers, to tell the Times that the demolition is “a kind of loss for architecture, because it’s a special building, a kind of small building that’s crafted, that’s particular and thoughtful at a time when so many buildings are about bigness.” And, like most things nowadays, that sense of loss is being channeled into a Tumblr that posts news about and outrageous solutions to the MoMA-AFAM building impasse, #FolkMoMA.

In addition to a proposal that would see the entire MoMA façade made over to resemble that of AFAM (above) and another to enshrine the AFAM façade in the rotunda at the Guggenheim (below), other notable ideas being circulated on #FolkMoMA include installing the AFAM façade alongside the Metropolitan Museum‘s Temple of Dendur, moving it to MoMA PS1, and ferrying it away on the deck of an aircraft carrier.

In an introductory message the blog’s creators set the parameters. “Instead of demolishing the American Folk Art Museum building, we propose it should be incorporated into MoMA’s plans for the site,” the message reads. “Let’s use our collective design abilities to tell MoMA what an incredible opportunity they are wasting.”


— Benjamin Sutton

(Images via #FolkMoMA.)