Brooklyn Academy of Music Gives GIFs Their Due With Outdoor Billboard Exhibition


Unless we’re the victims of an all-too-believable April Fool’s prank, yesterday the Brooklyn Academy of Museum (BAM) launched its presentation of “Moving the Still,” the animated GIF exhibition that Paddle8 and Tumblr organized last year during Art Basel Miami Beach. For the Brooklyn iteration of the project, the looped animations are screening every 15 minutes on the hour on BAM’s billboard at the corner of Flatbush and Lafayette avenues.

The assortment of brief animations screening in Brooklyn differs significantly from the ABMB festival of GIFs. Under the guidance of art writer Johnny Misheff, who served as chief council member, BAM selected the included images, and even picked some submitted by members of last year’s selection committee, which included celebrity GIF-makers Michael Stipe, Rodarte, Richard Phillips, Ryan Trecartin, RoseLee Goldberg, Vindoodh Matadin & Inez van Lamsweerde, and others. The total lineup of 49 animated images lasts about a minute and a half.

“After seeing the exhibition at Art Basel, I knew instantly that this totally new and fresh approach to showcasing art mirrored BAM’s mission to bring adventurous art to our audience and community,” BAMart curator David Harper said in a statement. “The fact that we already had the technology in place and a highly visible platform made it a perfect addition to our BAMart: Outdoors program.”

In summation, BAM is using their billboard to bring New York its first outdoor GIF exhibition. Your move, High Line Billboard.

Moving the Still” screens on the BAM billboard at Lafayette and Flatbush through June 30.

— Benjamin Sutton

(Photo via BAM.)