Ten MOCA Mergers That Would Result in Better Acronyms Than LACMOCA or NGAMOCA


The last week has been a veritable roller-coaster ride for the American art community, as the ailing Museum of Contemporary Art (MOCA) in Los Angeles has evaluated partnership proposals from both its cross-town neighbor the Los Angeles County Museum of Art (LACMA) and Washington, D.C.’s National Gallery of Art, leaving us all wondering which possible partner will throw their art-handling gloves into the ring tomorrow? And, almost equally important: what will the resulting hybrid museum’s strange new acronym be? Below, ARTINFO has selected 10 potential mates for MOCA and rated them solely on the appeal of the resulting acronym.

10: MOCA plus Guggenheim equals “GuggOCA.”

9: MOCA plus San Francisco Museum of Modern Art equals “SFMOCA.”

8: MOCA plus the Art Institute of Chicago equals “AICOCA.”

7: MOCA plus the Philadelphia Museum of Art equals “PMAMOCA.”

6: MOCA plus the Seattle Art Museum equals “SAMOCA.”

5: MoCA plus Museum of Modern Art equals “MoMoCA.”

4: MoCA plus the New Museum equals “NuMuMoCA.”

3: MOCA plus REDCAT equals “REDCOCA.”

2: MOCA plus the International Center of Photography equals “ICPOCA.”

1: MOCA plus the Denver Art Museum equals “DAMOCA.”

Your move, Denver Art Museum. Eli Broad is expecting your offer by EOD, MOCA time (also known as “EODOCA”).

— Benjamin Sutton

(Image via Museum of Contemporary Art Los Angeles/Facebook.)