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In the Air – Art+Auction's Gossip Column

Proposed LACMA-MOCA Merger Spawns Logo Remix and Acronym Punditry

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Last week’s blockbuster news that the Los Angeles County Museum of Art (LACMA) had, at the request of the board of the Museum of Contemporary Art (MOCA), made a formal proposal to take over the latter institution, spawned much debate, none so important as the question of what type of hybrid acronym such a merger might produce — even though it was made quite clear that MOCA would retain its name in the event of a LACMA takeover.

Twitter has offered LACMOCA, while artist and museum logo satirist Susan Silton (she of last summer’s MOCA remix series) offered LOCA (above). For our part, we prefer the sound of “LOCMA,” “LACMACA,” and our favorite, “MOCMA.”

— Benjamin Sutton

(Image by Susan Silton; Courtesy the artist.)

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  1. LOCA, FTW!!!!!

  2. As a profesional with many years of experience in corporate identity and naming I have to say LOCA is a great name.Also LA MOCA is great but it is enought with using all the time the initials without any identity.

    What I really don’t like so much is how she has resolved the logo.

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