Which Museum Rules Social Media? Vote for Your Favorite and It May Win a Shorty Award

Voting is now open for the Shorty Awards, an annual awards ceremony celebrating the best in social media, and wouldn’t you know it, there’s a category for “Best Museum in Social Media.” With two-and-a-half months until the April 8 ceremony at the Times Center in New York, the Dartmouth Museum is firmly in the lead with a whopping 25 votes, followed by the Royal Ontario Museum with 19 votes, which is just one vote ahead of the National Ornamental Metal Museum.

The oddest museum to receive votes for this year’s Shorty Awards, however, has got to be the Museum of Icelandic Sorcery and Witchcraft, which is currently tied with the Oswestry Town Museum at number 10 with three votes. Presumably the most social media-savvy major museums will begin to dominate the category as more votes are counted and the ceremony draws closer.

However, the winner may finally be determined by members of the Shorty Awards’s Real-Time Academy of Short Form Arts & Sciences — a group of social media innovators that “plays a vital role in choosing the winners” — who include author Kurt Andersen, Creative Commons CEO Joi Ito, actor Charlie Sheen, and M.C. Hammer.

— Benjamin Sutton

(Image: Ray Tomlinson, “@,” 1971. Courtesy Museum of Modern Art.)