Art13 London, the new art fair about to challenge Frieze on its home turf, has released its much-awaited list of exhibitors. In total, 121 galleries will take part in the fair’s first edition next March (against an anticipated 80 to 100), including 86 in the main section, 17 in the Young Galleries section, and 17 in the London First section.

The fair’s co-founders Tim Etchells and Sandy Angus — the brains behind ART HK: Hong Kong International Art Fair — clearly tapped into an almost untouched market. With Frieze London virtually inaccessible to most galleries, the hip SUNDAY functioning by invitation-only, and the London Art Fair still mainly associated with stuffy modern dealers, many galleries in London and elsewhere found themselves unable to take part in a fair in the British capital and welcomed the opportunity offered by Art13 London. The figures speak for themselves: 70 percent of the participating galleries will be showing at a London fair for the first time.

Although the London dealers ARTINFO UK spoke to over the last few months were being very cautious — many tempted to join Art13 London but waiting to see what the first edition will be like before signing on — a handful of significant galleries have made the jump. Karsten Schubert will be there, as well as Haunch of Venison (barred of most art fairs since it was acquired by Christie’s), IBID Project, and the photography specialist Michael Hoppen Gallery. Newcomers Carroll/Fletcher and Ronchini Gallery will also be in attendance.

Art13 London’s list is true to the fair’s global ambition. 50 percent of the galleries will be presenting works by non-Western artists, and 45 galleries come from outside Europe and the USA. 30 territories are represented — including China, India, Africa, and Brazil — which is very much in keeping with the art world’s growing interest in emerging markets (by way of comparison, Frieze London showcased 175 galleries from 35 countries last October).

As was to be expected from a fair with such a strong Asian connection, Art13 London will present many galleries from the region, including Cais Gallery, Hakgojae, and The Page from South Korea, 2902 and Gajah Gallery from Singapore, Aye Gallery, Boers-Li, and Pearl Lam Gallery from China, Amelia Johnson Contemporary and Galerie du Monde from Hong Kong, and Super Window Projects from Japan. Gallery Sumukha and Vote Gallery will make the trip from India.

“Our line-up is reflective of the desire to see more diverse and fresh art,” fair director Stephanie Dieckvoss told ARTINFO UK. “Collectors mention this to me a lot, the wish to see something different. Moreover, it is also very much in line with current curatorial practices as seen for example at dOCUMENTA this year.”

In an effort to be accessible and easy to navigate, Art13 London will include several focuses: a photography section in partnership with Positive View Foundation will gather the likes of Brancolini Grimaldi, UK, Jack Bell, UK and Galerie Paris-Beijing, France and China. The Prints & Editions section will cater to buyers with a smaller purse and feature a new series of Anish Kapoor prints presented by Paragon Press.

Echoing Frieze’s Frame section, Art13 London will also have a section dedicated to galleries under six years-old — the Young Galleries section — featuring the likes of Maria Stenfors, UK, Gallery Soso, South Korea, and Aando Fine Arts, from Germany. London First, curated by Head of Sculpture Studies at Leeds’ Henry Moore Institute Lisa Le Feuvre, gathers emerging galleries having never shown at a London fair before, including Galerie8 from London, Dukan & Hourdequin from France, Lawrie Shabibi, UAE and Scaramouche, USA.

This is a promising list, but many challenges still lie ahead. Will Art13 London manage to attract collectors to the sleepy residential neighborhood of Olympia? Will they convince buyers to make the trip to London only days before the opening of the Armory Show? Can they single-handedly create a landmark in the British art calendar already book-ended by Frieze Week and the contemporary auctions in June? Answers next March.

See the full list of Art13 exhibitors below:

Main Section

2902 Gallery	Singapore	Singapore
AKINCI	Amsterdam	Netherlands
Albemarle Gallery	London	UK
ArtSpace	Dubai / London	UAE / UK
Aye Gallery	Beijing	China
Jack Bell Gallery	London	UK
Nadja Brykina Gallery	Zurich / Moscow	Switzerland / Russia
CAIS Gallery	Hong Kong / Seoul	Hong Kong / South Korea
Carroll / Fletcher	London	UK
CDA-Projects	Istanbul	Turkey
Galería Marta Cervera	Madrid	Spain
CYNTHIA-REEVES	Hanover / New York	USA
[DAM] Berlin	Berlin / Cologne	Germany
Dark Matter Studios	London	UK
Deweer Gallery	Otegem	Belgium
Domobaal	London	UK
Eleven	London	UK
FaMa Gallery	Verona	Italy
The Fine Art Society Contemporary	London	UK
Flowers	London / New York	UK / USA
Galerie Forsblom	Helsinki	Finland
Galleria Fumagalli	Milan	Italy
Gajah Gallery	Singapore	Singapore
Gazelli Art House	London / Baku	UK / Azerbaijan
Geukens & De Vil	Antwerp / Knokke	Belgium
Michael Goedhuis	London	UK
Brancolini Grimaldi Arte Contemporanea	Florence / Rome / London	Italy / UK
HackelBury	London	UK
Hakgojae	Seoul	South Korea
Haunch of Venison	London / New York	UK / USA
Purdy Hicks Gallery	London	UK
Kashya Hildebrand	Zurich	Switzerland
Michael Hoppen Gallery	London	UK
Rebecca Hossack Art Gallery	London / New York	UK / USA
Pippy Houldsworth Gallery	London	UK
IBID Projects	London	UK
Gallerie Ivo Kamm	Zurich	Switzerland
Jealous Gallery	London	UK
Amelia Johnson Contemporary	Hong Kong	Hong Kong
Lazarides	London	UK
Pearl Lam Galleries	Shanghai /Singapore /Hong Kong	China / Singapore / Hong Kong
Leehwaik Gallery	Seoul	South Korea
LEVY Galerie	Hamburg	Germany
Patricia Low Contemporary	Gstaad / St Moritz	Switzerland
Boers-Li	Beijing	China
Diana Lowenstein Gallery	Miami	USA
maerzgalerie	Leipzig / Berlin	Germany
Kálmán Makláry Fine Arts	Budapest	Hungary
Laura Mars Grp.	Berlin	Germany
Metro Gallery	Armadale	Australia
Galerie Van Der Mieden	Brussels	Belgium
Galerie Minsky	Paris	France
Galerie Du Monde	Hong Kong / Macau	Hong Kong / Macau
Anna Nova Art Gallery	St Petersburg	Russia
Alexander Ochs Galleries Berlin | Beijing	Berlin / Beijing	Germany / China
October Gallery	London	UK
The Outsiders	London / Newcastle	UK
The Page Gallery	Seoul	South Korea
Paragon Press	London	UK
Galerie Paris-Beijing	Paris / Beijing / Brussels	France / China / Belgium
ph-projects	Berlin	Germany
PIFO New Art Gallery	Beijing	China
Purple Roof Gallery	Shanghai	China
Everard Read	Johannesburg	South Africa
Riflemaker	London	UK
Ronchini Gallery	London	UK
Rossi & Rossi	London	UK
Galerie RX	Paris / Ivry sur Seine	France
Galerie Vincenz Sala	Berlin / Paris	Germany / France
Richard Saltoun	London	UK
Karsten Schubert	London	UK
Carrie Secrist Gallery	Chicago	USA
Alon Segev Gallery	Tel Aviv	Israel
Paul Stolper Gallery	London	UK
Galerie Heike Strelow	Frankfurt	Germany
Gallery Sumukha	Bangalore / Chennai	India
Super Window Project	Kyoto / Reims	Japan / France
Galerie Tanit	Munich / Beirut	Germany / Lebanon
Vanguard Gallery	Shanghai	China
Volte Gallery	Mumbai	India
VSI Menu Vartai	Vilnius	Lithuania
XVA Gallery	Dubai	UAE
ZieherSmith	New York	USA
Galeri Zilberman	Istanbul	Turkey
Zipper Galeria	São Paulo	Brazil
Jerome Zodo Contemporary	Milan	Italy
Faur Zsófi Gallery	Budapest	Hungary

Young Galleries

16th LINE	Rostov-on-Don	Russia
Aando Fine Art	Berlin	Germany
Gallery Magda Danysz	Paris / Shanghai	France / China
Galerie E.G.P	Paris /London	France / UK
EB&Flow	London	UK
HADA Contemporary	London	UK
Ceri Hand Gallery	London	UK
alexander levy	Berlin	Germany
Man&Eve	London	UK
mc2gallery	Milan	Italy
Pertwee, Anderson & Gold	London	UK
Daniela da Prato Gallery	Paris	France
Hidde van Seggelen Gallery	London	UK
Payne Shurvell	London	UK
Gallery SoSo	Seoul	South Korea
MARIA STENFORS	London	UK
Viltin Galéria	Budapest	Hungary

London First

GALERIE8	London	UK
Molnár Ani Gallery	Budapest	Hungary
ARANAPOVEDA Gallery	Madrid	Spain
ATHR Art Gallery	Jeddah	Saudi Arabia
BRUNDYN + GONSALVES	Cape Town	South Africa
Gallery Em	Seoul	South Korea
Chan Hampe Galleries	Singapore	Singapore
Patrick Heide Contemporary Art	London	UK
galerie dukan hourdequin	Paris	France
IMT Gallery	London	UK
Galerie Martin Kudlek	Cologne	Germany
Galerie Tatjana Pieters	Ghent	Belgium
rahncontemporary	Zurich	Switzerland
Scaramouche	New York	USA
Lawrie Shabibi	Dubai	UAE
Temnikova & Kasela Gallery	Tallinn	Estonia
Galerie Zimmermann Kratochwill	Graz / Manila	Austria / Philippines

Art13 London, March 1-3, 2013 (28 February 2013), Olympia Grand Hall, Hammersmith Road, London.

— Coline Milliard

This article also appears on ARTINFO U.K.

(Image: Stephanie Dieckvoss, Fair Director, Art13 London and Tim Etchells, Managing Director, Single Market Events; photo by Ossi Jalkanen © Art Fairs London ltd.)

Tags: Art Fairs, Art13 London, Coline Milliard, Frieze London, News