Frieze Challenger Art13 London Announces Inaugural Fair’s 121-Gallery Lineup

Art13 London, the new art fair about to challenge Frieze on its home turf, has released its much-awaited list of exhibitors. In total, 121 galleries will take part in the fair’s first edition next March (against an anticipated 80 to 100), including 86 in the main section, 17 in the Young Galleries section, and 17 in the London First section.

The fair’s co-founders Tim Etchells and Sandy Angus — the brains behind ART HK: Hong Kong International Art Fair — clearly tapped into an almost untouched market. With Frieze London virtually inaccessible to most galleries, the hip SUNDAY functioning by invitation-only, and the London Art Fair still mainly associated with stuffy modern dealers, many galleries in London and elsewhere found themselves unable to take part in a fair in the British capital and welcomed the opportunity offered by Art13 London. The figures speak for themselves: 70 percent of the participating galleries will be showing at a London fair for the first time.

Although the London dealers ARTINFO UK spoke to over the last few months were being very cautious — many tempted to join Art13 London but waiting to see what the first edition will be like before signing on — a handful of significant galleries have made the jump. Karsten Schubert will be there, as well as Haunch of Venison (barred of most art fairs since it was acquired by Christie’s), IBID Project, and the photography specialist Michael Hoppen Gallery. Newcomers Carroll/Fletcher and Ronchini Gallery will also be in attendance.

Art13 London’s list is true to the fair’s global ambition. 50 percent of the galleries will be presenting works by non-Western artists, and 45 galleries come from outside Europe and the USA. 30 territories are represented — including China, India, Africa, and Brazil — which is very much in keeping with the art world’s growing interest in emerging markets (by way of comparison, Frieze London showcased 175 galleries from 35 countries last October).

As was to be expected from a fair with such a strong Asian connection, Art13 London will present many galleries from the region, including Cais Gallery, Hakgojae, and The Page from South Korea, 2902 and Gajah Gallery from Singapore, Aye Gallery, Boers-Li, and Pearl Lam Gallery from China, Amelia Johnson Contemporary and Galerie du Monde from Hong Kong, and Super Window Projects from Japan. Gallery Sumukha and Vote Gallery will make the trip from India.

“Our line-up is reflective of the desire to see more diverse and fresh art,” fair director Stephanie Dieckvoss told ARTINFO UK. “Collectors mention this to me a lot, the wish to see something different. Moreover, it is also very much in line with current curatorial practices as seen for example at dOCUMENTA this year.”

In an effort to be accessible and easy to navigate, Art13 London will include several focuses: a photography section in partnership with Positive View Foundation will gather the likes of Brancolini Grimaldi, UK, Jack Bell, UK and Galerie Paris-Beijing, France and China. The Prints & Editions section will cater to buyers with a smaller purse and feature a new series of Anish Kapoor prints presented by Paragon Press.

Echoing Frieze’s Frame section, Art13 London will also have a section dedicated to galleries under six years-old — the Young Galleries section — featuring the likes of Maria Stenfors, UK, Gallery Soso, South Korea, and Aando Fine Arts, from Germany. London First, curated by Head of Sculpture Studies at Leeds’ Henry Moore Institute Lisa Le Feuvre, gathers emerging galleries having never shown at a London fair before, including Galerie8 from London, Dukan & Hourdequin from France, Lawrie Shabibi, UAE and Scaramouche, USA.

This is a promising list, but many challenges still lie ahead. Will Art13 London manage to attract collectors to the sleepy residential neighborhood of Olympia? Will they convince buyers to make the trip to London only days before the opening of the Armory Show? Can they single-handedly create a landmark in the British art calendar already book-ended by Frieze Week and the contemporary auctions in June? Answers next March.

See the full list of Art13 exhibitors below:

Main Section

2902 Gallery Singapore Singapore
AKINCI Amsterdam Netherlands
Albemarle Gallery London UK
ArtSpace Dubai / London UAE / UK
Aye Gallery Beijing China
Jack Bell Gallery London UK
Nadja Brykina Gallery Zurich / Moscow Switzerland / Russia
CAIS Gallery Hong Kong / Seoul Hong Kong / South Korea
Carroll / Fletcher London UK
CDA-Projects Istanbul Turkey
Galería Marta Cervera Madrid Spain
[DAM] Berlin Berlin / Cologne Germany
Dark Matter Studios London UK
Deweer Gallery Otegem Belgium
Domobaal London UK
Eleven London UK
FaMa Gallery Verona Italy
The Fine Art Society Contemporary London UK
Flowers London / New York UK / USA
Galerie Forsblom Helsinki Finland
Galleria Fumagalli Milan Italy
Gajah Gallery Singapore Singapore
Gazelli Art House London / Baku UK / Azerbaijan
Geukens & De Vil Antwerp / Knokke Belgium
Michael Goedhuis London UK
Brancolini Grimaldi Arte Contemporanea Florence / Rome / London Italy / UK
HackelBury London UK
Hakgojae Seoul South Korea
Haunch of Venison London / New York UK / USA
Purdy Hicks Gallery London UK
Kashya Hildebrand Zurich Switzerland
Michael Hoppen Gallery London UK
Rebecca Hossack Art Gallery London / New York UK / USA
Pippy Houldsworth Gallery London UK
IBID Projects London UK
Gallerie Ivo Kamm Zurich Switzerland
Jealous Gallery London UK
Amelia Johnson Contemporary Hong Kong Hong Kong
Lazarides London UK
Pearl Lam Galleries Shanghai /Singapore /Hong Kong China / Singapore / Hong Kong
Leehwaik Gallery Seoul South Korea
LEVY Galerie Hamburg Germany
Patricia Low Contemporary Gstaad / St Moritz Switzerland
Boers-Li Beijing China
Diana Lowenstein Gallery Miami USA
maerzgalerie Leipzig / Berlin Germany
Kálmán Makláry Fine Arts Budapest Hungary
Laura Mars Grp. Berlin Germany
Metro Gallery Armadale Australia
Galerie Van Der Mieden Brussels Belgium
Galerie Minsky Paris France
Galerie Du Monde Hong Kong / Macau Hong Kong / Macau
Anna Nova Art Gallery St Petersburg Russia
Alexander Ochs Galleries Berlin | Beijing Berlin / Beijing Germany / China
October Gallery London UK
The Outsiders London / Newcastle UK
The Page Gallery Seoul South Korea
Paragon Press London UK
Galerie Paris-Beijing Paris / Beijing / Brussels France / China / Belgium
ph-projects Berlin Germany
PIFO New Art Gallery Beijing China
Purple Roof Gallery Shanghai China
Everard Read Johannesburg South Africa
Riflemaker London UK
Ronchini Gallery London UK
Rossi & Rossi London UK
Galerie RX Paris / Ivry sur Seine France
Galerie Vincenz Sala Berlin / Paris Germany / France
Richard Saltoun London UK
Karsten Schubert London UK
Carrie Secrist Gallery Chicago USA
Alon Segev Gallery Tel Aviv Israel
Paul Stolper Gallery London UK
Galerie Heike Strelow Frankfurt Germany
Gallery Sumukha Bangalore / Chennai India
Super Window Project Kyoto / Reims Japan / France
Galerie Tanit Munich / Beirut Germany / Lebanon
Vanguard Gallery Shanghai China
Volte Gallery Mumbai India
VSI Menu Vartai Vilnius Lithuania
XVA Gallery Dubai UAE
ZieherSmith New York USA
Galeri Zilberman Istanbul Turkey
Zipper Galeria São Paulo Brazil
Jerome Zodo Contemporary Milan Italy
Faur Zsófi Gallery Budapest Hungary

Young Galleries

16th LINE Rostov-on-Don Russia
Aando Fine Art Berlin Germany
Gallery Magda Danysz Paris / Shanghai France / China
Galerie E.G.P Paris /London France / UK
EB&Flow London UK
HADA Contemporary London UK
Ceri Hand Gallery London UK
alexander levy Berlin Germany
Man&Eve London UK
mc2gallery Milan Italy
Pertwee, Anderson & Gold London UK
Daniela da Prato Gallery Paris France
Hidde van Seggelen Gallery London UK
Payne Shurvell London UK
Gallery SoSo Seoul South Korea
Viltin Galéria Budapest Hungary

London First

Molnár Ani Gallery Budapest Hungary
ARANAPOVEDA Gallery Madrid Spain
ATHR Art Gallery Jeddah Saudi Arabia
BRUNDYN + GONSALVES Cape Town South Africa
Gallery Em Seoul South Korea
Chan Hampe Galleries Singapore Singapore
Patrick Heide Contemporary Art London UK
galerie dukan hourdequin Paris France
IMT Gallery London UK
Galerie Martin Kudlek Cologne Germany
Galerie Tatjana Pieters Ghent Belgium
rahncontemporary Zurich Switzerland
Scaramouche New York USA
Lawrie Shabibi Dubai UAE
Temnikova & Kasela Gallery Tallinn Estonia
Galerie Zimmermann Kratochwill Graz / Manila Austria / Philippines

Art13 London, March 1-3, 2013 (28 February 2013), Olympia Grand Hall, Hammersmith Road, London.

— Coline Milliard

This article also appears on ARTINFO U.K.

(Image: Stephanie Dieckvoss, Fair Director, Art13 London and Tim Etchells, Managing Director, Single Market Events; photo by Ossi Jalkanen © Art Fairs London ltd.)