One day in 2010 Alejandro Zaia welcomed an important English collector to PINTA, the Latin American art fair he had cofounded three years earlier. “It was a Friday afternoon, I remember,” he says, “and he bought a Botero and a Tamayo — he spent $1.5 million in an hour. Sometimes those things happen.”

Latin American art isn’t always such an easy sell to international audiences, however, so Zaia hopes the inclusion of Spanish and Portuguese artists for the first time at PINTA’s New York edition, November 15-18, will help stoke global interest.

Madrid’s Espacio Mínimo and José de la Mano will highlight Spanish and Portuguese artists from the 1950s and ’60s, such as Manuel Calvo and José María Labra. The fair will be sticking closer to home with its invited artist, the Argentine-born, New York-based Liliana Porter, who is creating an installation for the fair entrance as well as for the Hosfeldt Gallery booth.

— Rachel Corbett, Art+Auction

PINTA 2012 runs November 15-18 at 7 West 34th Street.

This article appears in the November issue of Art+Auction magazine.

Tags: Alejandro Zaia, Art Fairs, Hosfeldt Gallery, Liliana Porter, PINTA, Rachel Corbett