The Other High Line Billboard: Lawrence Weiner Takes Tenth Avenue for Artforum Anniversary

Visitors to the High Line this month whose gazes aren’t trapped by the dizzying 3D eye games of Thomas Bayrle‘s “American Dream” may notice another arty billboard just across Tenth Avenue: a giant Lawrence Weiner work marking the 50th anniversary of Artforum magazine.

The appropriately celebratory artwork, rendered in Weiner’s distinctive style of remixed typographic elements, features the words “CAKE AS PIE, PENDING RESOLVE” paired with two red swirls, all structured within the publication’s distinctive square format. It’s markedly more appetizing than the last High Line-adjacent billboard-sized art magazine ad, for Maurizio Cattelan‘s publication Toilet Paper.

— Benjamin Sutton