In Art + Auction’s survey of the event-driven art market, “What’s an Art Fair Worth?,” we endeavor to determine exactly how much money gallerists spend on art fairs and what these different events cost. From more than two dozen gallery submissions, we estimated the average booth price of a wide range of art fairs. Those findings — alongside a case study for one gallery’s Art Basel budget — are below.
TYPICAL BOOTH PRICES
TEFAF Maastricht: $60,000
Art Basel: $58,000
Art Basel Miami Beach: $55,000
Frieze London: $45,000
The Armory Show: $35,000
Salon of Art + Design: $35,000
Expo Chicago: $30,000
ADAA’s The Art Show (New York): $26,000
Dallas Art Fair: $17,500
Independent (New York): $12,000
NADA Miami: $10,000
Outsider Art Fair (New York): $9,000
Art Berlin Contemporary: $4,800
A CASE STUDY AT ART BASEL
Booth: $58,000
Walls and lights: $10,500
Flights and shipping: $30,000
Hotels: $14,400
Food: $7,000
Local car transport: $650
Furniture rental for booth: $1,900
Misc. supplies: $100
TOTAL: $122,550
— Julia Halperin
Tags: Art + Auction, Art Basel, Art Fairs, Dallas Art Fair, Expo Chicago, Frieze, Julia Halperin, Outsider Art Fair, Salon of Art + Design, TEFAF Maastricht, The Armory Show
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You omitted the NY Art Book Fair: typical booth price $690 to $2180.
Art Basel sounds like a really fun way to lose your rear……
For some of these shows and Markets the only people making a profit is the Promoter. So many good Dealers go out of business because they cannot compete in a Multi-Million dollar market.