The Art Fair Cheat Sheet: Typical Booth Prices for 13 Art Fairs, From Basel to Dallas

In Art + Auction‘s survey of the event-driven art market, “What’s an Art Fair Worth?,” we endeavor to determine exactly how much money gallerists spend on art fairs and what these different events cost. From more than two dozen gallery submissions, we estimated the average booth price of a wide range of art fairs. Those findings — alongside a case study for one gallery’s Art Basel budget — are below.

TYPICAL BOOTH PRICES

TEFAF Maastricht: $60,000

Art Basel: $58,000

Art Basel Miami Beach: $55,000

Frieze London: $45,000

The Armory Show: $35,000

Salon of Art + Design: $35,000

Expo Chicago: $30,000

ADAA’s The Art Show (New York): $26,000

Dallas Art Fair: $17,500

Independent (New York): $12,000

NADA Miami: $10,000

Outsider Art Fair (New York): $9,000

Art Berlin Contemporary: $4,800

A CASE STUDY AT ART BASEL

Booth: $58,000

Walls and lights: $10,500

Flights and shipping: $30,000

Hotels: $14,400

Food: $7,000

Local car transport: $650

Furniture rental for booth: $1,900

Misc. supplies: $100

TOTAL: $122,550

Julia Halperin