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The Art Fair Cheat Sheet: Typical Booth Prices for 13 Art Fairs, From Basel to Dallas

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In Art + Auction’s survey of the event-driven art market, “What’s an Art Fair Worth?,” we endeavor to determine exactly how much money gallerists spend on art fairs and what these different events cost. From more than two dozen gallery submissions, we estimated the average booth price of a wide range of art fairs. Those findings — alongside a case study for one gallery’s Art Basel budget — are below.


TEFAF Maastricht: $60,000

Art Basel: $58,000

Art Basel Miami Beach: $55,000

Frieze London: $45,000

The Armory Show: $35,000

Salon of Art + Design: $35,000

Expo Chicago: $30,000

ADAA’s The Art Show (New York): $26,000

Dallas Art Fair: $17,500

Independent (New York): $12,000

NADA Miami: $10,000

Outsider Art Fair (New York): $9,000

Art Berlin Contemporary: $4,800


Booth: $58,000

Walls and lights: $10,500

Flights and shipping: $30,000

Hotels: $14,400

Food: $7,000

Local car transport: $650

Furniture rental for booth: $1,900

Misc. supplies: $100

TOTAL: $122,550

Julia Halperin

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  1. You omitted the NY Art Book Fair: typical booth price $690 to $2180.

  2. Art Basel sounds like a really fun way to lose your rear……

  3. For some of these shows and Markets the only people making a profit is the Promoter. So many good Dealers go out of business because they cannot compete in a Multi-Million dollar market.

  4. what a load of crap. the people attending the shows should be the ones who pay, not the artist. this makes me sick and needs to stop. any real artist would be appauled and boycot this bullshit. you couldn’t pay me 50 thou to attend this elietist bullshit.

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