OBEY the Winos: Shepard Fairey Designs Label for Drew Barrymore’s New Pinot Grigio

Actress, Hollywood royalty, and winemaker Drew Barrymore enlisted the street artist Shepard Fairey‘s design firm to create the label for her winery’s latest bottle, the Barrymore Pinot Grigio, which made its debut last month.

The new white wine, which is made from grapes sourced in the Triveneto region in northern Italy and distributed by Wilson Daniels, features a label with a stylized Barrymore family crest that Fairey’s humbly named creative agency Number One created for the actress. The “Scream” star may still be chasing an Oscar, but her wine has already garnered some hardware: it recently received the gold medal at France’s high-stakes Le Challenge International du Vin.

Subdued though the Barrymore label may seem by Fairey’s standards — it certainly doesn’t seem likely to spark a fair use lawsuit — it’s markedly more interesting than that of the recently-launched Sotheby’s Champagne, which could probably do with some street cred.


— Benjamin Sutton