The bi-coastal arts organization ForYourArt will launch its new Los Angeles location at 6020 Wilshire Boulevard — directly across the street from LACMA — on Saturday March 24 with a 24-hour pop-up donut shop that will give away sweet pastries from donut shops around the city in time with a free 24-hour screening of Christian Marclay’s video collage “The Clock” taking place at the neighboring museum, ARTINFO has learned. The event’s rotating menu should keep attendees awake for the marathon screening with a perpetual sugar rush.

The project, “Around the Clock: 24 Hour Donut City,” will last from noon on March 24 to noon on March 25, beginning its donut feast with strawberry donuts from Route 66 mainstay The Donut Man, and concluding with chocolate custard puffs from Westwood institution Stan’s Doughnuts. The donut menu, curated by L.A.-based food and travel writer Krista Simmons, takes its inspiration from segments in Marclay’s monumental video.

According to an announcement today regarding the screening and eating schedule, “in addition to coffee and donuts, ForYourArt at 6020 Wilshire Blvd. will offer its visitors information about the screening as well as donuts and clocks, two round but seemingly unrelated objects that will be synchronized for this 24 hour event.”

Viewers dashing across Wilshire between the two arts institutions won’t have to go far: New York artist Kenny Scharf’s “Donut Truck” will be parked outside ForYourArt, making “Clock” watchers’ dashes for free donuts a few steps shorter. Pins based on Scharf’s well-known donut paintings (at left) will also be given away during the 24-hour pop-up shop event.

— Benjamin Sutton

(Images courtesy Kenny Scharf, ForYourArt.)

Tags: Benjamin Sutton, christian marclay, Donuts, ForYourArt, Kenny Scharf, LACMA, the clock