So you’ve purchased a piece of digital art — maybe it’s a GIF, maybe it’s a super high-res image file, maybe it’s even a Web site by Rafael Rozendaal. How will you show it in your house, given that there’s no physical object to display? Projectors are nice, but they get in the way. Thankfully, a Japanese design company has solved all of your problems with FRAMED, a new digital art exhibition system.
FRAMED is an ultra-thin, super high resolution monitor that mounts on your wall, stands on a pedestal, or leans on a horizontal surface. The monitor itself goes for $15,500 and the wall brackets or stands will run you $1800 to $2400, depending on which style you pick. They only recently went on sale in Japan, so prospective buyers will have to go through an “application process” to get their own frame.
What will that $17,000 price tag get you? Well, the unit is a super-slick, minimal screen in the vein of classic Apple products. It has an embedded computer that handles such media art software as Flash, OpenFrameworks, and Cinder, as well as includes WiFi and an embedded camera and microphone. FRAMED can display interactive artworks, and with an added iPhone app, collectors can control their work and install new pieces at the touch of a button.
Collector purchase and download new artworks from FRAMED’s in-house store — think an app store, but for art. This could be a means to limit what art gets shown on FRAMED, but fortunately the company is allowing artists to upload their own work. Could this make digital art more palatable for collectors? It certainly has the potential to make new media work more salable and change the way museums and galleries show this kind of work. But the shiny frame also robs the work of some of the anarchic immediacy it has on the open Internet.
— Kyle Chayka