Powerhouse Gallery Hauser & Wirth Expands to Massive Chelsea Warehouse

Hauser & Wirth, the international powerhouse gallery that represents the likes of Martin Creed, Paul McCarthy, and Louise Bourgeois, will vastly expand its New York footprint this fall. The gallery announced it will open a second location in New York, expanding to a 23,000 square foot exhibition and project space at 511 West 18th Street, the former home of The Roxy roller disco.

Hauser & Wirth, which operates three spaces in London and two in Zurich, opened its first New York location three years ago. The intimate town house at 32 E 69th Street was modest for a gallery with such an established reputation and a stable of artists known for working on a large scale. Co-founder Iwan Wirth told the New York Times that the motivation for the expansion was to offer “a larger playground for our artists.” Both the uptown and new downtown locations will be under the direction of gallery vice president Marc Payot.

“New York is the world’s art capital and its cultural ecology is unlike that of any other city,” Wirth said in a statement. “We are excited to expand our capabilities as a social and cultural shop in such a rich, dynamic, and creative environment.”

The downtown space stands at the crossroads of Chelsea’s gallery-lined blocks and the Meatpacking District, which in three years will be home to the Whitney Museum. The 1930s warehouse was originally constructed as a garage before being used, most famously, as a roller rink and disco. (Hauser & Wirth seems to revel in quirky spaces: their London and Zurich locations include a former bank building and an old brewery.) “Hauser & Wirth plans to maintain the original character of the location as a unique context for experiencing art,” the gallery said in its statement.

Julia Halperin