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In the Air – Art+Auction's Gossip Column

Online Art Venue Paddle8 Moves West, Teaming Up With LACMA

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Looks like museums are starting to do more than just put their collections and archives online. Now, at least one museum is working with an art e-commerce site to raise money, too. The online art venue Paddle8 will unveil a new partnership with the Los Angeles County Museum of Art tomorrow, January 19. LACMA’s dedicated section on the site will offer items to benefit museum programs, beginning with four limited-edition prints by William Eggleston, Barbara Kruger, David Salle, and Glenn Ligon (whose retrospective at LACMA is nearing a close). The prints range in price from $1,200 to $10,000.

This partnership is the latest in a number of recent alliances between Paddle8, which launched last year, and art institutions across the country. The web site unveiled a successful partnership with NADA during Art Basel Miami Beach and will partner with the Art Los Angeles Contemporary fair, which opens tomorrow in Santa Monica. While the LACMA collaboration is part of Paddle8’s For Good initiative, which aims to support non-profits and museums, the for-profit fair partnerships offer users the ability to preview galleries’ booth content and purchase from them online after the fair.

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Comments

  1. by Art tech lover

    This is interesting considering Paddle8 has generated fewer than 1,000 site visitors during the month of December…

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